Case Study 01 / Maria Nila

The book
before the shoot.

01 Feeling
02 Construction / Shoot
03 Result
01 — The feeling, before anything else

“I don’t start with the camera.
I start with the feeling.”

02 — Construction / Shoot
Building the light, the mood, the set

The camera
comes later.

The camera arrives to record the built scene
fig — construction, then the shoot
03 — Result
Final campaign photograph
Final detail photograph
Creative direction & photography — Laura Adochiței
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